What once looked like a storybook career in line with the great middle linebacker tradition that came before him has now become a tale of bad timing. Brian Urlacher’s soon to be signed extension with the Bears is a fair, market-level deal. He’s receiving and extra $6mil up front as a bonus, an additional $1mil a year, and they’ve add a year that will pay him $7.5mil for 2012. Nothing about the contract is irrational or out of line, it’s a compromise from the Bears reported initial offer and what Urlacher probably wanted. In today’s NFL it is reasonable for a team to hold their ground with players so as not to be held hostage year in and year out. It’s also entirely reasonable for a player, who can be cut at seemingly any time, to try and get as much money while he can. Nothing done here was over the top or wrong. The Bears never trashed Urlacher and he never ripped in to the organization, like teammate Lance Briggs, or fans. It was a simple deal in the NFL business world. So how, at an amicable end to a legitimate conflict, did Brian Urlacher end up the villain?If you listen to Jay Maroitti, and I pray for your own benefit that you don’t, Urlacher is a petulant child who is underperforming and not living up to the Legends that preceded him. He’s an injury risk, whose skills are declining, has never become the team leader the Bears need, and his off the field life is a stain on himself, the organization, and the Bears’ MLB legacy. It used to be that the Chicago media mocked others for their jealousy when reports came out claiming Urlacher was the most overrated player in the NFL. Now even in his home town the media is happy to pile on and question whether this guy deserves another dime. My own co-host on Bearscast has suggested multiple times that we trade him now. Ouch, how’d he go from fan favorite, defensive player of the year, and future hall of famer to that?
Well to be entirely honest some of it is his fault. His one word, grunting answers to reporters post-game questions didn’t help his image during an incredibly disappointing season. Then going “around their backs”, so to speak, by breaking your contract demands with national media, Yahoo! Sports, does even less to put you in reporters good graces. Granted this treatment of local media probably had a lot to do with their coverage of his messy custody battle over his young daughter with a former “exotic dancer”. Now whether I agree that Urlacher had a right to be upset or not about the coverage, and I do, the situation proves that feuding with the media doesn’t work unless you win and perform BIG. And last year the Bears didn’t win while Urlacher performed big, but not BIG. I am pretty sure most other teams and towns would take 123 tackles, 5 sacks, 5 INTs, and everything else he brought to the field even with neck and back injuries. However, with the rest of the defense falling apart around him (Adewale Ogunleye was the only other opening day starter who didn’t get hurt or under perform) Urlacher looked human. Looking human, coming off a disappointing season, and without the media on your side is not exactly a good time to ask for an extension, but he did it anyway….
Now as I mentioned at the beginning of the column this really amounts to mostly bad timing. He’s angry at the media for covering what he believes is a private family matter, an unfortunate side effect of modern media. He and the team are coming off a disappointing season where Urlacher was exposed by injuries and poor play that surrounded him. And feeling the pressure of age, injury, and the money drying up as the Bears looked to hand out new contracts to Tommie Harris, Briggs, and Devin Hester, #54 sprang into this ill-fated action. How can I claim it’s ill-fated when he just landed another $18mil? Well given the reception to the contract around the city and especially in the media I don’t think it’s too far fetched. Urlacher is supposed to be a star in this city, even if national publications or other fans occasionally take swipes at him, but as camp open he seems more like a man without a lot of friends or supporters outside the locker room.
But I will stand here and defend the move from both the Bears and especially Urlacher’s position. At the beginning of the decade Urlacher signed a 9yr/$57mil contract for what was, at the time, record setting money. Then the landscape changed, the salary cap grew by over $35mil and players salaries with it. And just as you would feel justified in asking for a raise when all the people being hired around you are getting even more money than you, Urlacher felt justified that his pay should equate to his status as one of the top players at his position. But when you show chips in the armour those who don’t understand, envy the kind of money you are making, or hold a grudge find ways to take you down a peg. Most people complain about the amount of money athletes make as if it was their fault or they’d do things completely differently if they were suddenly gifted with the skills, luck, dedication, and of course money that comes with being a professional athlete. Suddenly you aren’t essential to the team’s success, you don’t need to be “kept at any cost”, because you aren’t a hero anymore and the local guy at the end of the bar would do your job for half that money and never complain. Of course the team who sits on the other side of the negotiation table, and has an equal right to expect you to play out the contract you originally signed, can use that against you. The Bears did that, resolved the situation without too much difficulty, and general consent declares them the winners because of how Urlacher is perceived.
So Brian will show up to training camp and the cheers won’t be quite as loud as they were before, may even be a few boos scatter about. Heaven forbid he gets hurt this year because neither he nor the Bears will live it down. But if the Bears have the kind of season most expect, a losing one, and Urlacher puts up his usual numbers he’ll be nothing but a greedy, spoiled superstar who is cheating the fans. Or if the team surprises, which will likely have a lot more to do with others performing better and not him, Urlacher will have come back humbled, dedicated, and looking to repair his image. Almost none of it will have to do with his personal play, which has been consistently excellent, or that in NFL economics his extension was completely sensible. It’s all about perception at this point, and that’s one situation where Urlacher finds himself in a similar spot as the team likely will this year, behind.






